Taco Bell’s base packaging was the same for eight years, so we wanted to give it a facelift. As part of our rebrand, we reimagined this packaging system as a modern “pop-art” interpretation of the brand’s iconic logo. The goal for the new packaging was for it to feel truly differentiated, iconic, fresh for customers, and could also feel […]
Archives: Portfolio
DMV Rebrand
We spend over 136 million hours at the Department of Motor Vehicles every year. This stressful experience that people have to face at least once in their life has inspired me to make a change. I have rebranded the most important aspects of the DMV. This process encompasses the creation of a new and enhanced […]
Sp:ot
The most frustrating things about parking are when you have to run back to your car to put money in the meter, when you overpay, or when you simply cannot find a spot in the first place. Sp:ot™ makes parking easy by finding the closest parking spots, alerting you when your time is running out, […]
Sinkhole Infographic
This infographic informs society on the re-occurrence of the natural disaster of sinkholes by stating informational occurrences, dimensions, and interesting facts. Skills Used User Interface, User Experience […]
Taco Bell Grocery Packaging
The Kraft® suite of Taco Bell® packaging was in need of a vibrant, modern, craveable facelift. And the product category itself needed a true cultural disruptor. In grocery store aisles, a majority of the packaging looks the same when it comes to overall design and messaging. The goal was to create visually disrupting packaging that truly […]
Fritos and Doritos Taco Holsters
Ignite excitement and interactive “camera-ready” moments that would put Fritos Tacos and Doritos Locos Tacos fans immediately into share mode once they unwrapped their tacos. The design resulted in two taco holster designs. I separated the Fritos and Doritos brands to opposite sides and featured the individuality of the different chip shapes, colors and flavors. […]
Demolition Man Experience
25 years in the past. 14 years in the future. And here in the present for a one-of-a-kind, pop-up experience at San Diego Comic-Con. We recreated the Taco Bell restaurant from the film, Demolition Man, and hosted a three day pop-up event. From the moment guests walked up to the event, they were immediately immersed […]
MTV VMA Packaging
Designed a Big Box and 20-ounce cup to excite consumers about the 2016 MTV Video Music Awards. This design was inspired by MTV’s youthful, vibrant energy. The goal of these pieces were for customers to be excited about the box they ordered and create hype for the event. Skills Used Art Direction, Brand Identity, Packaging […]
Hurley Hang Tags and Hangers
Over three dozen hang tags were designed for the future production of all the Hurley clothing lines. The tags were designed to be multilingual. Hangers were also created for the Phantom Free, Hurley Flex, and Phantom Free Slide sandals. The hangers were inspired by the geometric flex pattern on the bottom of the sandals. Skills […]
Naked and Dressed Egg Taco
The Naked Egg Taco is a taco wrapped in a fried egg shell. The Dressed Egg Taco is a Naked Egg Taco wrapped in a flatbread. The goal of the design for this project was to showcase the differences between the two, while still making them feel like they belong together. I approached this design […]
Andas
Lack of access to health care providers in the United States is a growing pain. Andas is a convenient life coaching application that is fast, easy, and cost effective. Instantly be connected with certified coaches for discussing problems such as stress, relationship issues, and more from the convenience of your own home. Skills Used User […]
Taco Bell Loves Austin Mural
In order to enhance the Taco Bell restaurant experience at the Austin location, I created a mural specific to the style and location of the city itself. Using Taco Bell’s playful brand colors, I crafted a large scale installation that felt both of the moment and timeless. Fans loved the wall because of its organically […]