Ignite excitement and interactive “camera-ready” moments that would put Fritos Tacos and Doritos Locos Tacos fans immediately into share mode once they unwrapped their tacos. The design resulted in two taco holster designs. I separated the Fritos and Doritos brands to opposite sides and featured the individuality of the different chip shapes, colors and flavors. Vibrant colors and patterns were used to create a striking contrast with the product itself and feel like a piece of art rather than a product.
Awards
Merit Award, HOW In-House Design Awards, Winter 2016
Skills Used
Art Direction, Brand Identity, Packaging